I'm very excited to say I'll be participating in the next Crafty Fox Market in Peckham at the Bussey Building on April 2nd, 2016. I have enjoyed the ethos and fun marketing of the Crafty Fox Market before, they started just down the road from me in Brixton. The focus on local makers and crafters is obvious, and the stuff on sale is always great to look at. The collection of sellers is always different as there is a new curator every time they put on a market. This will be my first market so I have a lot of things to do and think about.
I've been putting in a lot of work these past few weeks making my website user-friendly, working on social media, and making more designs. I wanted a solid application for Crafty Fox. I think I make neat pieces and I know people like them, but my biggest problem is getting people to find them. No one, I often say, goes looking for a paper cut! One of my biggest difficulties is how to display my 2D work online. It's hard to convey that my work is cut paper, particularly when it's framed.
I've paid Crafty Fox to do some advertising for me and so I had to create a picture that met with their specifications. It will be on Instagram, so of course it's square. This is not usually a problem, but all the pictures they gave for guidance were very bright and white, high contrast images of ceramics and jewelry. I ended up with something different:
The biggest difficulty is whether to back the paper cut. The first one, in red, is great for color. People respond to color and often buy because of it. Yet, it is not immediately obvious that this is a paper cut work and not a piece of graphic design or a print. This could have been more complicated if the frame itself wasn't already made of two pieces of acrylic. When the paper is unbacked it is obvious it's see through, but even in a photograph without the shadows and some forethought it isn't a sure thing people will notice. Still, both photos ended up looking great. If you look closely you can see tiny snowflakes from a previous project in the little blue bowl with the orange lantern plants.